Just Add Social
Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Episodes
16 episodes
How AI Can Bring Lost Places Back to Life (Podcasthon 2026)
What if AI could bring lost places back to life? In this episode, I explore how I used generative AI to recreate my demolished secondary school, transforming old photos and memories into a living, breathing school day. From dark rainy mornings ...
5 low cost ways to do social media listening
You’re a digital marketer or in communications, so let me challenge you:If you’re not doing social listening, you’re not doing strategy, you’re doing guesswork with a content calendar.Because right now, your audience is telling you ...
Social Media Jail Podcast
🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.In this ...
Jet2 holiday - A viral Social Trend
🎶 “Nothing beats a Jet2 holiday!”Heard this lately? It’s not just a jingle. It’s become a full-blown social trend.💼 Brands, take note:🔹 Easy to use audio🔹 Positive vibes🔹 Real people, real joyThe result? Jet2 won...
The Future of AI Avatars in Marketing
Today, we’re diving into something straight out of sci-fi… but very real.Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.Generated $7.6 million in sales.And here’s the kicker—he wasn’t even there.
How Gamification is Revolutionizing Social Media Engagement – By Hang Vu
Looking to break through the noise on social media? This episode is your game-changer. Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to Li...
Avatars Are More Than a Trend
In this podcast we discover how avatars are transforming marketing, communication, to online events and training. We explore the business cases for Avatars and look at the top free tools to create your first one. Finally I li...
AI is Revolutionizing Social Media Marketing
AI is revolutionizing social media marketing—but are you using it effectively? Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes ...
2024 Social Media Innovations
In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. 📈But it’s not just abou...
Employee Advocacy - 6 Steps For Success
Unlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy.Did you know employees can amplify your brand’s reach when equipped with the right tools and processes? 💡 From finding the ...
LinkedIn Business Manager - Is it worth the trouble?
LinkedIn Business Manager is advertised as a tool to group your organization’s Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it? There are many companies that happily manage their LinkedIn c...
Instagram Reels: Your Ultimate Guide to Success
Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video...
Pakistan Social Media Trends
Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Paki...
How to use layers in Instagram Stories
Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, givin...
Finding inspiration from social media for content ideas
Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential.That's where social media c...
ROI - Learn how to measure your social media performance
Unlocking the Secrets of Social Media ROI! 📊 - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses.In this podcast, we explore how to effecti...