Just Add Social
Welcome to Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Just Add Social
Instagram Reels: Your Ultimate Guide to Success
Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagram’s algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform.
In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects:
1) Creative Elements in Reels
2) Story types
3) How to use Reels in your next campaign
The Social Savvy scale is level 8: "Advanced", so some expert-level knowledge of social media marketing with Instagram would be useful in order to take advantage of the podcast advice to successfully optimize campaign strategy and tactics.
Here are two interesting links referred to in this podcast:
https://www.facebook.com/business/ads/advantage-plus-placements/
https://megadigital.ai/en/blog/google-ads-conversion-rate/
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