Just Add Social
Welcome to Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Just Add Social
Social Media Jail Podcast
🎙️ Step into “Social Media Jail” — a tongue-in-cheek courtroom drama for modern marketers. Our “Social Media Jedi” prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing.
In this podcast episode you’ll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact.
You’ll learn:
- How to swap likes for leads (and qualified ones at that)
- What data-driven attribution and modeled conversions actually mean
- Ways to connect GA4 + CRM to report revenue, not vibes
- How to stay ethical with AI: provenance, policies, and disclosures
- The vanity-metric myths that get teams “sentenced” every quarter
Hit play, beat the verdict, and graduate from clicks to cash—ethically. Subscribe for more smart, snackable marketing wins.
Finally I list my "Just Add Social" actionable Key Takeaways.
The Social Savvy scale is level 3: "Basic" - Comfortable with fundamental skills of social media marketing.
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