Just Add Social
Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Just Add Social
Social Media Engagement – Which Platforms Perform Best?
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Stop shouting into the wrong room.
In 2026, chasing follower counts is a vanity trap that’s quietly draining your marketing budget. Hosted by ROI-driven strategist Clive Roach and produced in the Just Add Social studio, Just Add Social is the podcast that strips away the algorithm hype to hand you the exact, data-backed frameworks that turn social activity into measurable pipeline impact.
Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you to bypass the noise and jump straight to the exact tactical depth your business needs today. No fluff, no guru secrets, just high-performing social strategies that drive real revenue growth. This podcast episode has a Social Savvy Scale 8 - Advanced - Expert-level knowledge of social media marketing, capable of innovation and optimization of campaign strategy and tactics.
The Quick Win: Stop trying to be everywhere.
We dissect the fresh Emplifi 2026 Benchmark Report alongside Clive’s latest platform analysis to show you exactly which two platforms are worth your creative energy this quarter, and how to build a high-converting vertical video system without a Hollywood budget.
Here is the Emplifi link referred to in this podcast:
https://emplifi.io/resources/social-media-benchmarks/
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