Just Add Social
Welcome to Just Add Social, the podcast that unlocks the power of social media to fuel your business growth! Whether you are looking to boost brand visibility, connect with your audience, or drive measurable results, social media is the game-changer—and we are here to show you how.
Hosted by Clive Roach, a seasoned social media expert with over 15 years of experience at the helm of social strategies for global brands like Philips, this podcast dives deep into proven tactics, real-time analytics, and insights that align with your key business goals.
Each episode is tailored to your level of social media expertise, with a quick rating up front (social savvy scale 1-10) so you can easily choose the right episode for your skills and interests. Whether you are a social media newbie or a savvy strategist, Just Add Social is here to help you level up.
Tune in and learn how to maximize your social media potential—one episode at a time!
Just Add Social
The Future of AI Avatars in Marketing
Today, we’re diving into something straight out of sci-fi… but very real.
Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers.
Generated $7.6 million in sales.
And here’s the kicker—he wasn’t even there.
It was his digital AI avatar.
Speaking. Reacting. Selling.
And outperforming his human-hosted shows.
So what does this mean for you — whether you're leading brand strategy or building social campaigns from scratch?
In this podcast episode, I explore the impact AI avatars could have on digital marketing.
How real-time avatars could host events, run product demos, or even lead your next webinar.
And what’s realistic today… vs. what’s still science fiction.
Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars.
The Social Savvy scale is level 5: "Skilled" - Able to tackle moderately complex social media marketing challenges.
Here are two interesting links referred to in this podcast:
– Synthesia (https://www.synthesia.io/)
– Hour One (https://hourone.ai/)
– D-ID (https://www.d-id.com/)
| Clive Roach web site | Blog Subscribe Page | Clive Roach Social Media list |
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